Four Dallas folks will be featured in a campaign by Lay’s, in which their faces will appear on potato chips bags.

The four include a breast cancer survivor, a dentist, a mentor, and a chef.

They’re part of a campaign by Plano-based Lay’s to spotlight people who were nominated because they are “actively spreading joy.” According to a release, 30 people in total were selected by Lay’s to appear on millions of new potato chip bags that are dropping in store shelves this month – with up to $1 million in proceeds benefiting Operation Smile.

Actually, it’s not really their faces so much as their teeth. The image includes the bottom half of their faces only, IE their smiles. So joyous.

The recipients are officially identified by first name and last initial only, as follows, but if you know your way around charitable endeavors, it’s not hard to figure out who’s who:

Read full story here via Dallas Culture Map